Empowering Healthy Kids Blog

This surprised me:

As experts have been observing for a while, childhood obesity is growing alarming fast among affluent kids, especially in India’s metros. And as Anoop Mishra, a WHO obesity expert warns, the effects are long lasting, often stretching well into adulthood.

It was to tackle this that Swashrit, a non-government organisation (NGO), is promoting its Get Active campaign in schools to encourage children to be more active. “Sedentary lifestyle is a major killer,” says Bhavna Barmi, a senior clinical psychologist. The campaign, which was launched about two years ago, has a team of doctors, nutritionists, psychologists and lifestyle experts working with member schools to provide healthy and active alternatives to the children.

I believe we will see more of these types of announcements from the developing BRIC (Brazil, Russia, India, China) countries in the next few years as their middle class populace continues to grow.

This entry (Permalink) was posted on Monday, October 15th, 2007 at 9:12 am and is filed under news, getting active, childhood obesity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site.