Empowering Healthy Kids Blog

I hope this helps:

The N.C. Division of Public Health announced yesterday that 14 community grants focusing on obesity have been awarded to county health departments across the state, including two in Northwest North Carolina.

Grants of $380,000 from the Childhood Obesity Prevention Project went to the Appalachian District Health Department for work focusing on Watauga County, as well as to the Cabarrus, Dare, Henderson and Moore county health departments.

Each group will run a comprehensive public-awareness campaign in conjunction with county bicycle and pedestrian plans, as well as programs in preschools and child-care centers, pediatrics practices, YMCAs, hospitals, schools and the faith community.

The division awarded an additional $150,000 in grants to nine other health departments and health districts in support of the Eat Smart, Move More North Carolina movement. They are Davidson, Buncombe, Carteret, Chatham, Durham, Granville/Vance, Lee, Wake and Warren counties.

The financed projects will build upon existing effective programs or will try new approaches to increasing healthy behaviors. The proposals ranged from workplace wellness programs to building parks and walking trails.

While public awareness campaigns are a positive thing, as with all marketing (which is effectively what awareness campaigns are), the results need to be measured to ensure citizens is getting a good return on tax payer dollars.

This entry (Permalink) was posted on Friday, September 19th, 2008 at 4:45 pm and is filed under usa, funding, childhood obesity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site.