Mr. Fruitness to the Rescue
I love Superheroes:
It’s Mr. Fruitness!
He is the main character of this, which aims to promote fruit consumption in Europe.Mr Fruitness is a superhero. He has special powers thanks to the “boost” of vitamins and many nutrients he gets from wholesome fruit, which Europe abounds in. Mr Fruitness gets his energy and well-being (both physical and mental) not just from healthy exercise but also from a careful and intelligent diet, of which fruit is an essential part of, just as nature offers it to us.
When there is an “emergency” (i.e. his superpowers diminish and he feels tired) he knows he can always count on his “FRUITEAM”, a group of 4 fruit/friends. When he calls them, they rush to his aid from the countryside where they naturally live and grow, and each one possesses the vitamins and special nutritional substances, of different kinds and in varying quantities, that are essential to recharge Mr Fruitness’s powers.
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One Response to “Mr. Fruitness to the Rescue”
January 22nd, 2009 at 11:48 pm
(Ferrara, 14 January 2009).
Refreshed and renewed in look and content, the Mr.Fruitness site – featuring the superhero in green tights, testimonial for the three-year “Fruitness enjoy it!”* project – offers its junior friends a fruit-quiz about the role that fruit plays in nutrition. Once they have registered on the www.fruitness.eu site (in five languages: Italian, English, German, Polish and Swedish), children and teenagers from all over Europe can create their own personal logo in peach, pear or kiwi shapes, play with Mr.Fruitness and his magic fruit-team and answer the fruit-quiz together with their parents. The questionnaire will be an invitation for them to give their views on fruit consumption, vote for their favourite fruit and describe what they have learned while navigating on the Mr.Fruitness site. The new quiz is both simple and enjoyable, and is a tool designed to heighten children’s and parents’ awareness of the importance of nutrition and aid parents and adults to think seriously about their purchasing habits.
In recent years the Mr.Fruitness site has won the approval of a notable number of children: a total of over 600,000 contacts have been logged from countries where Mr.Fruitness is active, notably in Germany, Austria, Poland and the United Kingdom.
For further information:
Elena Vincenzi Press Office “Fruitness, enjoy it!” c/o Fruitecom +39 059-7863894
Alessandra Ravaioli CSO – Centro Servizi Ortofrutticoli S.c.a.r.l. +39 0532-904511
*“Fruitness enjoy it” is a three-year campaign for the promotion of healthier eating habits, which aims to educate children and raise awareness about fruit and the role it plays in preventing child obesity. Directed at children in the United Kingdom, Poland, Austria, Sweden and Germany, the campaign is financed by the European Commission, Agea (the Agricultural Payment Agency) and CSO, for a combined value of 4 million euros. It will consist of a targeted and integrated programme of activities dedicated to promoting the consumption of EU fruits, by providing information about their intrinsic characteristics in terms of nutritional quality, safety and health benefits. For more information:
www.fruitness.eu
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