Empowering Healthy Kids Blog

A new programme by “got milk?” Body By Milk(R) Campaign and NBA FIT, the NBA’s comprehensive health and wellness initiative that promotes healthy lifestyles for children, teens and adults through fitness and nutrition:

Teens can join the Get Fit By Finals Challenge at bodybymilk.com. Whether they’re star athletes or just wanting to improve their fitness level, the program has something for teens of all ability levels and interests to help them achieve their personal goals. To help motivate teens to get involved, Challenge participants will be eligible to win a variety of prizes, including sports equipment and a VIP experience at the 2009 NBA Finals. Participating schools also have a chance to win a gym makeover by showing how they rally their students to get fit.

Exclusive Get Fit Tips and Tools

• Exclusive NBA Training Videos: Teens can watch exclusive videos each week at bodybymilk.com to get the inside scoop on how the pros stay fit and healthy. Featuring some of the best players from the NBA and WNBA, as well as NBA trainers and sports dietitians, each video covers different fitness or nutrition topics to help guide teens on the road to fitness, NBA-style.
• Get Fit “Daily Drills”: Teens can receive daily video tips from NBA pros suggesting simple behavior modifications they can make each day to help them Get Fit. Teens can get their Daily Drills online or they can opt to receive them via e-mail - whatever suits them best!
• Online Personal Fitness Tracker: To help them stay on track with their fitness routine, teens will receive a free Personal Fitness Tracker when they sign up for the Get Fit By Finals Challenge. This exclusive online tool helps them log their minutes of daily exercise and milk consumption, journal their progress towards reaching their personal goal, and assign a “Get Fit Champion” to follow along and provide motivation. Some studies suggest journaling can be an effective way of reaching personal fitness and health goals.
• Get Fit “To Go”: Teens won’t have to go far to get expert fitness tips and exclusive NBA content. The Get Fit “widget” is a one-stop shop for program information, serving up weekly videos, Daily Drills and a link to their Personal Fitness Tracker - all from the convenience of their own social network page or desktop. Teens can grab the widget at bodybymilk.com - then they’re good to go!

Get Fit Rewards

Getting fit can be a rewarding experience - especially with the support of Milk and the NBA. When teens join the Get Fit By Finals Challenge, they’ll receive a special Get Fit rewards package featuring discounts on fitness gear. Frequent “mini-challenges” will encourage teens to show how they’re getting fit for the chance to bag some sweet rewards, and teens who show how they’re getting fit using their Personal Fitness Tracker will be eligible to win trips to the NBA Playoffs and a grand prize of an all-expenses-paid VIP experience at the 2009 NBA Finals. Plus, there are cool sweepstakes prizes for all teens, whether or not they join the Challenge.

Get the Body You Want

Being active and eating right is key to getting fit and maintaining a healthy weight - and it’s important to think about what you drink. Regular exercise and a healthy diet that includes drinking lowfat or fat free milk is not only a healthier choice; it can also help teens look and feel their best.

In fact, studies suggest that teens who drink milk instead of sugary drinks tend to be leaner than teens who don’t.

Get Fit By Finals encourages teens to drink 3 glasses of lowfat or fat free milk a day to help get the nine essential nutrients active bodies need, including calcium, protein, vitamin D and potassium. It’s a simple behavior change that can add up to make a big difference. Choosing lowfat or fat free milk over nutrient void beverages is one easy way teens can cut out empty calories and in their place, get important nutrients to help them look and feel healthy.

This entry (Permalink) was posted on Monday, March 23rd, 2009 at 8:52 am and is filed under usa, events, getting active. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site.