It’s Mr. Fruitness!

He is the main character of this, which aims to promote fruit consumption in Europe.Mr Fruitness is a superhero. He has special powers thanks to the “boost” of vitamins and many nutrients he gets from wholesome fruit, which Europe abounds in. Mr Fruitness gets his energy and well-being (both physical and mental) not just from healthy exercise but also from a careful and intelligent diet, of which fruit is an essential part of, just as nature offers it to us.

When there is an “emergency” (i.e. his superpowers diminish and he feels tired) he knows he can always count on his “FRUITEAM”, a group of 4 fruit/friends. When he calls them, they rush to his aid from the countryside where they naturally live and grow, and each one possesses the vitamins and special nutritional substances, of different kinds and in varying quantities, that are essential to recharge Mr Fruitness’s powers.